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Our goal with the Rare Impact Fund is to raise an ambitious $100 million over the next 10 years to help increase access to mental health resources. How? Starting with our very first sale, 1% of annual Rare Beauty sales will go directly to the Rare Impact Fund. But that's not all. We're committed to raising funds with numerous philanthropic partners to reach our goal. The Rare Impact Fund will help support the local, national, and global organizations that have a direct impact on the well-being of this amazing community. Together, we are better, and because we know we can’t do this alone, we’ve established the Rare Beauty Mental Health Council comprised of leading mental health experts and professionals with lived experience to help steer our impact efforts. To learn more about our resources and support, and to meet the members of our Mental Health Council, head to our IG stories! #RareImpact
When Selena Gomez announced the upcoming launch of her brand Rare Beauty back in February, her main goal was to change the conversation around beauty as it relates to mental health and self-acceptance, and on July 22, the singer showed just how committed she is to achieving that. Gomez celebrated her 28th birthday this year by sharing news that Rare Beauty is launching the Rare Impact Fund, an effort to raise $100 million for mental health services for underserved communities over the next 10 years. Once Rare Beauty officially launches, one percent of all product sales, as well as funds raised from partners, will be donated to the fund.
“I’m so grateful to be surrounded by a team that’s helped make the Rare Impact Fund a reality,” Gomez said in a statement. “Since the brand’s inception, we wanted to find a way to give back to our community and further support people who needed access to mental health services, which have had a profound impact on my life. Rare Beauty is focused on helping people feel more connected to one another and less alone in the world.”
She continued, “The Rare Impact Fund will make a direct impact on many lives and, ultimately, make a difference in the world. I’m proud of the work we’ve begun to do with our partners to offer these services to anyone who needs support.” Gomez has always been honest and transparent about how she deals with her mental health, so the announcement of this initiative is fitting, to say the least.
In addition to the fund, Rare Beauty has also created the Rare Beauty Mental Health Council — featuring expert advisors like Sad Girls Club founder and CEO Elyse Fox, Teen Vogue Editor-in-Chief Lindsay Peoples-Wagner, psychiatrist Dr. Scott L. Rauch, MD, and more — to guide and advise the company “to ensure maximum impact.”
Beginning this summer, Rare Beauty will be sold exclusively at Sephora stores in the U.S., Canada, and Mexico, and at all Sephoras inside JCPenney locations.
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